In a rural region with little public transit and few ride-share options, Grant Allred, general manager and dealer principal of Webb Toyota, says his industry sells freedom. The family business behind Webb Automotive Group dates to 1927 and will mark 100 years in 2027, with a fifth generation prepping to take over.
This story is sponsored by FASTSIGNS Farmington, Legacy Financial Advisors and Rocky Mountain Safety.
And presented by Four Corners Economic Development, the Farmington Chamber of Commerce and the Aztec Chamber of Commerce.
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Transcript
Our mission is obviously to sell and service vehicles and to help our community, but… And I don’t want this to sound overly dramatic, but when you think about the industry that we work in, in, in a lot of different contexts, we sell freedom, freedom to travel, freedom to get to and from work, freedom to go and enjoy different activities or hobbies or things that, that you want to do. And as a dealership, we’re able to help provide that for members of our community. As, as you get into larger communities, you see Lyft and Uber and taxis and all sorts of different public transportation. In small rural communities, you don’t see that infrastructure as far as people being able to travel through public transit and things. So having reliable transportation for our consumers is something that’s huge for us. So we, we are very proud of the fact that we provide that service and give that freedom and ability to our customers. My name’s Grant Allred. I’m the general manager and dealer principal for Webb Toyota. So Webb Automotive Group is a larger group. We own three different dealerships. We have Webb Chevrolet in Farmington, New Mexico. We have Webb Chevrolet Cortez that’s in Cortez, Colorado, and then Webb Toyota that’s here in Farmington as well. It actually started with Perry Smoke in 1927. So next year is going to be our hundred year anniversary. We’re pretty proud of that. Pretty cool when we go to dealer meetings and we meet with other franchises or other organizations, oftentimes they’ll ask, okay, who’s second generation dealers and who’s… They’re like, “It doesn’t happen very often, but who’s a third gen dealer?” And they say, “Okay, this never happens, but who’s fourth gen?” And we stand up and it’s like 0.001% of the country is fourth gen dealers. We’ve got our fifth generation that’s in college right now and interested in coming into the business. So we’re excited for that. We, we think it’s pretty cool. We’re proud of that. For us, having that autonomy and freedom as a family to be able to make important decisions, key decisions for our company decisions that impact and affect our community is really, really important to us. We, we’ve been here for a hundred years. We want to be here for a hundred more. So one of the cool things about the, the car business is it’s a bunch of different businesses tied up in one. So we have salespeople throughout the dealership, but we also have technicians obviously that work on and fix the cars. We have accountants. We have people that deal in finances and banking. We have people that deal in compliance, HR. There, there’s almost not a career that you can think of that’s outside of the car business. I mean, there’s so many different facets and components of the business that it’s really, really great and attractive for people throughout the community to be able to come and, and to work in any given field that they’re interested in. You can really do a lot in the car business, which is really, really cool. We have many, many employees here at the dealership that have been with us for 20, 30, some approaching 40 years because this is a great place to work. It’s fun to work. We get to come and play with cars all day long. Like how cool is that? So we love it. We love the car business. We love what we do. We love the fact that we can help bless our community, bless our families, bless our employees. It’s just, it’s just a great thing. Webbtoyota.com webbauto.net are two of our primary websites. You can also find us on Facebook, Webb Toyota and Webb Chevrolet. Love to see you there.
Main Street Businesses, San Juan County, New Mexico is brought to you by Fast Science Farmington, Rocky Mountain Safety, and Legacy Financial Advisors. Series partners include Farmington Chamber of Commerce, Aztec Chamber of Commerce, and Four Corners Economic Development.



