A new chapter of a longtime community tradition took center stage in Durango. “Southwest Colorado Rocks” celebrated local leaders, businesses, and organizations making a difference across the region. The event marks the first year of the new name after more than 40 years as “Durango Rocks,” expanding the celebration beyond Durango to include partners from Ignacio and Bayfield. Organized by the Durango Chamber of Commerce, the event highlights individuals and organizations that prioritize community, collaboration, and philanthropy alongside business success throughout La Plata County. Finalists and winners alike are celebrated for their impact, reinforcing the idea that success in Southwest Colorado is built on community support. This story is sponsored by FASTSIGNS Durango
Transcript
Tonight’s event is Southwest Colorado Rocks, and it’s a celebration of community leaders and business organizations that are recognized for the good work they do around our community.
You’re watching the Local News Network Cornerstone Series, brought to you by FASTSIGNS Durango.
This is actually the first year of the new title, but for 40 years it was Durango Rocks, and this year we just expanded to include Ignacio and Bayfield. So we invited both chambers to be involved and we’ll have an award that recognizes each of those organizations along with inviting them to participate in our individual award. So there’ll be some, a lot more nominations because of that throughout the county. It’s important to elevate the work of people that are doing things with purpose in mind, with community in mind, with philanthropy in mind. Because in our community, I think it’s a very special place where people care about more than just profits. And we want to elevate the voices of those people that are showing good work, doing, doing business for more than just a win-lose situation. More of a win-win for everybody involved. So we really try hard to shine a spotlight on those that do it well so that other people can dream to be similar. One day. The big thing for us tonight is it’s a celebration. It’s not really a contest. And so there’ll be some people that are recipients of the awards, but it’s not really about who wins or loses. It’s about recognizing all the work from the individuals to the, to the organizations. So I hope people walk away with that in mind because being a finalist is really, it’s, it’s really the reward. If you’re a finalist, that’s, that’s good recognition in itself.
For more information, visit durangobusiness.org. And for more stories like this, visit durangolocal.news.
